BE A BRAND NOT JUST A LABEL

Bienvenue to the world of Pierre Cardin, where timeless yet contemporary meets French heritage and the spirit of Paris. The French designer, with his aristocratic Italian attitude, opened his first menswear store in Paris in 1950, gradually earning a reputation as a modern menswear manufacturer. Contemporary and timeless, of high quality with durability, featuring a clear silhouette and meticulous details, inspired by our heritage and never constrained by trends - pierre cardin offers impeccable style for a global audience – from work to weekend.

Whether a suit or a blazer paired with sneakers or classic shoes for work, or a playful look with high-quality knitwear, jeans, and a casual shirt on the weekend. The pierre cardin man is confident and has an eye for details. He always wears his look with comfort and ease, ready for whatever the day may bring.

Excellence in the wardrobe, from work to weekend. Four keywords encapsulate the brand's principles – Contemporary. Stylish. Confident. Aspiring.

I wanted my name to become a brand and not just a label.
— Pierre Cardin
Elegance
is the what,
chic is the how.
— Pierre Cardin

L’Histoire

1922

Pierre Cardin is born

1946

Start of collaboration with Christian Dior as the fashion house's first tailor

1950

Founding of his own brand

1953

Pierre Cardin presents his own collection

1959

His first prêt-à-porter-collection, feminine, is launched

1960

Presentation of the first Prêt-à-porter-collection for men

1970

Pierre Cardin tests materials and designs spacesuits for NASA

1980

The Metropolitan Museum in New York presents his first “Retrospective Collection” on the occasion of “30 Years of Pierre Cardin Design” 

1982

Pierre Cardin is awarded the “Golden Thimble” of French Haute Couture for the third time. 
Launch of the champagne brand “Maxim´s”. 

1984

Pierre Cardin receives the Fashion Oscar at the Paris Opera

1990

Presentation of the second „Retrospective Collection” on the occasion of his 40 years of design in London and Montreal

1991

Fashion show on Red Square in Moscow in front of over 200.000 people

1992

Start of the license partnership in the men's segment with the German fashion manufacturer Ahlers AG

2000

The third "Retrospective Collection" on the occasion of his 50 years of design is presented at the Espace Pierre Cardin theatre in Paris

2010

60 years of design were shown in the fourth "Retrospective Collection" in Sao Paulo and Tokyo, as well as eternalized in the Assouline book "Pierre Cardin, 60 ans de creation"

2013

Opening of Pierre Cardin retail stores in Hamburg, Munich, Riga/Latvia, Bratislava/Slovakia and Katowice/Poland and opening of an international showroom on Rue Royale in Paris

2014

Ahlers takes over the license agreements for men's shirts, knitwear and confection for France and Belgium

2015

Opening of Pierre Cardin Stores in Warsaw/Poland and Vilnius/Lithuania and presentation of the lifestyle concept Appartement Français to entertain the collection philosophy

2016-2019

Pierre Cardin's 70 years as a designer are celebrated with various shows and exhibitions in Paris, China, Atlanta, New York and Düsseldorf, as well as the publication of another Assouline book and the premiere of the documentary film "House of Cardin"

2020

Pierre Cardin dies on December 29th at the age of 98.

2021

Retrospective exhibition with the most iconic creations as a tribute to Pierre Cardin

2022

First haute couture fashion show in France after Pierre Cardin's death and another "Retrospective Collection" to mark his 100th birthday. “Pierre Cardin Young Designers" competition to discover new designers. 

In over seven decades, Cardin has created an empire of more than 800 factories and licenses in the fields of design, architecture, advertising and entertainment as well as numerous restaurants and theatres worldwide. Since the takeover of the insolvent Ahlers AG in 2023, Modepark Röther has been Pierre Cardin's largest license holder in the men's segment in the European Economic Area.

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